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Bin Weevils, the U.K. social entertainment platform for children, has signed its first major licensing deals with Macmillan and Egmont.Macmillan launched the property's first three book titles in the U.K. in September, including an Official Guide, Joke Bo
April 6, 2018
Macmillan launched the property's first three book titles in the U.K. in September, including an Official Guide, Joke Book and Puzzle Book.
Egmont Magazines will launch the Bin Weevils' first magazine title as part of its “All About” range. Bin Weevils Top Trumps’ trading cards and Bin Weevils membership cards are also available at U.K. retail.
The deals marks the start of a consumer products push into key categories including trading cards, toys and apparel.
"The Bin Weevils audience are playing and interacting with their Bin Weevil characters and within the Binscape daily, they feel a sense of ownership of their characters and are hungry to engage with them on every level wherever they are and whenever they can," says Amelia Johnson, co-founder of Bin Weevils. "The superb range of books that we’ve produced with Macmillan gives them the ability to engage further with their unique Bin Weevil characters whilst broadening and deepening their knowledge of the Bin Weevils world.”
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