Beautycounter Heads to Target

Beauty and skincare brand will make its mass-market debut at Target this fall.

Target has tapped Beautycounter for a limited edition collection of beauty and skincare products.

The new range, Beautycounter for Target­ will feature the brand’s fan-favorite products, such as rosewater mist and a purifying charcoal mask, in exclusive sizes. The collection will also launch with special sets and new nourishing oil, which will only be available at Target.

Additionally, the beauty collection “represents Target’s first limited-edition partnership with a beauty brand in a 17-year history of more than 150 designer collaborations across a variety of categories, and demonstrates the retailers emphasis on differentiating its beauty selection,” according to Women’s Wear Daily.

The collection also marks Beautycounter’s mass-market debut.

“We know our guests are on the lookout for high-quality products that contain safer, cleaner ingredients, and Beautycounter is an up-and-coming brand that’s made a big splash in the area,” says Dawn Block, senior vice president, beauty and essentials, Target. “We’ve worked together to curate a special collection that includes the best of what Beautycounter has to offer, and we hope guests will love finding the line at Target this fall.”

The limited edition Beautycounter for Target collection will launch in most Target stores and online in September.