Barcelona-based Art Ask Agency has shared that the Frida Kahlo licensing program has grown to include more items such as face masks, personal care, cobranded high-end stationery and limited-edition designer handbags.
The latest products are the licensed ranges for girls at fashion retailer RESERVED and editorial gifts with The Quarto Group’s book inclusding My First Frida Kahlo from the Little People Big Dreams series, and a rag-doll gift pack. Both were launched in March and went on to be some of their top-selling items. RESERVED have spring/summer apparel and accessories for little girls on the horizon.
“It’s wonderful to see products for little girls with the Frida Kahlo license,” says Maria Strid, owner, Art Ask Agency. “Frida inspires many and is aspirational for little girls. Parents love to give the legacy of Frida to their daughters.”