Precious Moments Signs Craftibly and McBethPrecious Moments Signs Craftibly and McBeth
Spotlight Licensing has brokered two new deals for the brand.
September 30, 2021
Precious Moments has announced Craftibly and McBeth as its two newest licensees in arts and crafts categories.
Both deals were brokered on behalf of Precious Moments by Spotlight Licensing and Brand Management.
Craftibly has been granted rights to manufacture and sell “diamond art” craft kits based on Precious Moments artwork. The Precious Moments diamond art kits will be sold through Craftibly’s brick-and-mortar diamond painting store location in Fort Worth, Texas, as well as chain and independent craft stores, pop-up craft/hobby events, specialty stores and its own www.craftibly.com website.
“For those who haven't discovered diamond painting yet, this relaxing craft combines elements of paint by numbers and cross stitch,” says Michael Rasor, owner, Craftibly. “Crafters replicate beautiful works of art on a canvas by using small plastic beads called ‘drills’ that sparkle and shimmer once completed. Diamond painting may be relatively new to America, but it is a phenomenon that crafters across the world have come to absolutely adore!"
McBeth has been granted rights to produce Precious Moments scrapbooking stickers and scrapbooking paper for distribution through mail order catalog, direct mail, off–price retailers, specialty stores and food and drug retailers as well as McBeth’s website. McBeth expects its first Precious Moments scrapbooking products to be available this fall.
“Diamond painting and scrapbooking are fun activities that many Precious Moments fans already enjoy,” says Shehnaz Safiuddin, vice president, product and marketing, Precious Moments. “We are delighted that soon they will be able to find Precious Moments characters and artwork adorning beautiful diamond art kits from Craftibly and scrapbooking supplies from McBeth Corporation.”
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