Sponsored By

Polaroid Snaps Keith Haring

The artist's work is featured in collaboration with Polaroid.

License Global

June 9, 2021

1 Min Read
PolaroidKeith.png

Polaroid and The Keith Haring Studio have presented an exclusive offering of the Polaroid Now camera and Polaroid i-Type instant film marked with Haring's signature motifs. 

Artestar, Haring's licensing agent, brokered the deal.

 "One of the most iconic artists of all time captured his life and work with a Polaroid camera," said Artestar in a statement. "If Haring taught us anything, it's that if you want to make history, you've got to keep on making, and you can't be afraid of a little rule-breaking. Watch this space for the Polaroid x Keith Haring collaboration.⁠⁠"

Designed with red with bold black and white motifs, the Keith Haring x Polaroid camera blends Polaroid's heritage of design with Haring's art. The accompanying Keith Haring x Polaroid instant analog i-Type film also features Haring's art and signature on the brand's square frame.

"Keith Haring and Polaroid are such a perfect fit," says Gil Vazquez, acting director, Keith Haring Studio. "The artist and the brand are both so iconic with shared egalitarian values in really promoting self-expression and creativity for everybody. In addition, Keith took a lot of Polaroid shots himself, so there is a legacy here that we are really happy to celebrate."

The Keith Haring x Polaroid instant analog camera and i-Type instant film are available at Polaroid.com/KeithHaring.

Read more about:

Keith HaringPolaroid

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like