Jewel Branding & Licensing Celebrates Black Artists and InfluencersJewel Branding & Licensing Celebrates Black Artists and Influencers
In celebration of Black History Month, Jewel is announcing upcoming launches for 2021.
February 9, 2021
Jewel Branding & Licensing highlights designers and artists of color in their portfolio, including illustrators and influencers Kendra Dandy of Bouffants & Broken Hearts and Jessi Raulet of EttaVee, as well as celebrity interior designer and TV personality Nikki Chu. In celebration of Black History Month, Jewel is announcing upcoming launches for 2021.
Bouffants & Broken Hearts
For their limited-edition artist series, Athleta joined forces with Dandy on a collection of masks and t-shirt. Dandy’s art is featured on the home page of Walmart.com in celebration of Black History Month. American Greetings has partnered with Kendra to launch an endcap collection of greeting cards slated for release at a major national retailer later this year. There has been international growth, including new back-to-school collections with partners Vadobag, Stationary Team, Bagtrotter, Vivat and Top Creative, all launching across Europe. Popular Dutch online kids clothing retailer, Kleertjes, is slated to launch an exclusive Bouffants kids’ clothing collection through licensee Retail Tribes. And personalized online card retailer Moonpig is refreshing Dandy’s collection of cards with some new sassy designs in the U.K. Additionally, Dandy has signed with Chinese subagent Zenulla, who is working on key promotional and product opportunities in China.
LANG is releasing a new EttaVee collection of calendars, stationery and gift products that will be available at retailers including Barnes & Noble and Walgreens. American Greetings has partnered with Raulet to create a collection of greeting cards featured on an endcap in a major national retailer. This summer, Fit & Fresh is launching a collection of EttaVee lunch bags and lunch kits at key retailers in time for back-to-school. Riley Blake will release a collection of apparel fabric in collaboration with Fabric.com. And Tervis has a collection of drinkware available on Tervis.com and Target.com. An announcement about a brand-new partnership for EttaVee in the home space will be announced soon and is slated to launch this summer.
Nikki Chu Home recently launched a new collection of home products exclusively through Walmart.com. York Wallcoverings has been recently signed to develop a unique collection of peel & stick wallpaper, slated to launch later this year. Additionally, Chu recently signed with a leading home décor partner and will be introducing home décor accessories and accent furniture later this year. Chu’s wall art continues to sell out at all major retailers and most recently, she was profiled on FineArtCanvas.com.
“I feel fortunate to be partnered with Jewel Branding & Licensing because they understand the importance of highlighting a diverse portfolio of designers,” says Chu. “The success of my line has been years in the making and I’m thrilled that retailers and consumers are committed to amplifying black female designers like me.”
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