Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.
Additions to the Frida Kahlo licensing program tie into International Woman's Day.
March 7, 2022
Art Ask Agency has announced two new openings of the official Frida Kahlo immersive experience and the launch of a line-up of licensed products from around the EU, U.K. and more, spotlighting Frida Kahlo as an icon for women on International Women's Day on March 8.
After the world premiere in Barcelona in November, the officially authorized "Frida Kahlo – The life of an Icon" immersive experience will open its doors in Brussels on March 17 at The Horta Immersive Gallery and on March 10 at The Immersive Gallery in Porto, Portugal.
Fifty Milano will have a capsule collection of Frida Kahlo T-shirts with various styles and embroidered details available in their stores in Spain, Portugal, Serbia, Bosnia and online across the EU.
Under its fashion brand Green Coast, El Corte Ingles will also have Frida T-shirts with embroidered details in a youthful style, available in all stores across Spain. El Corte Ingles regularly stocks Frida Kahlo licensed tees and more are planned throughout the year.
ONLY, under their Neon & Nylon section will launch Frida Kahlo tees with empowering statements such as "Strong, Powerful, Unique, Artistic, Female Pioneer, Icon" in all their brick-and-mortar distribution as well as their online store across the EU.
La Casa de las Carcasas have curated an extensive collection of mobile phone accessories targeted at their hip consumer base for launch on March 8. Products will be on sale in France, Spain, Portugal and Italy.
Traditional heritage Swedish brand Ekelund has designed a whole collection of textiles for the home, including blankets, kitchen towels, cushion covers and baby accessories of high-quality woven cotton for launch on International Women's Day. Ekelund has been master weavers since 1692 and selected the Frida Kahlo brand to complement their brand values and celebrate all women across the world.
Waterdrop, a worldwide lifestyle water bottle and water flavors brand, will launch a Frida Kahlo collection of sustainable bottles on March 8th, with designs tailored to all Frida fans.
The precious metal Frida Kahlo jewelry line by the U.K.-based Licensed to Charm will also debut a curated collection including earrings, necklaces and charms on March 8.
"This date is key in the Frida Kahlo brand calendar," says Maria Strid, owner, Art Ask Agency. "Frida Kahlo is an icon for all women and girls around the world and the 8th of March is their day to show strength, unity and their beauty."
License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.
Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.
Subscribe for updates directly into your inbox.
You May Also Like
Submit for Licensing Expo 2024 Show Dailies!Feb 23, 2024
The Rolling Stones Signs with Southern Glazer’s Wine & SpiritsFeb 23, 2024
Target Unveils Collaboration with Diane von FurstenbergFeb 23, 2024
RHS, Sitting Spiritually Unveil Four Seasons Swing SeatFeb 23, 2024