The site from the Hello Kitty creator features five exclusive collections thus far.

License Global

June 4, 2020

1 Min Read

Sanrio are introducing their characters in a new way this week with the launch of their own direct-to-consumer e-commerce site,

Shipping to Europe including the U.K., Australia and New Zealand, fans can now get their hands on a range of exclusive merchandise featuring nine of Sanrio’s most popular characters including Hello Kitty, Gudetama and Aggretsuko. The site features five exclusive collections – with characters reimagined on clothing, accessories and personalized products. Sanrio are also teaming up with an artist each month on a limited- edition art collection range. There will be one-off collaborations as well, the first of which will be with Instagram sensation Esther Bunny.

“The whole team can’t wait to launch,” says Alastair McHarrie, licensing director, Sanrio. “At a time when most consumers are increasing their shopping online, we’re excited to show our new online destination and product offering to fans.”

Sanrio have partnered with Star Editions who will be manufacturing the products and fulfilling orders, and the site design has been developed by Philosophy Digital.

“We’ve been incredibly fortunate to have been able to navigate through the COVID crisis - keeping colleagues safe by maintaining social distancing, introducing split shift patterns and additional protective workwear, and still delivered our clients print on demand web orders on time,” says Will Marston, chief executive officer, Star Editions. “With all of our procedures and safety measures in place, we are now in the perfect position to launch the Sanrio Shop, and we cannot wait!”

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License Global

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