has partnered with independent London based kids clothing brand Cribstar for a capsule collection.
Combining the characters from Mr. Men Little Miss with Cribstar’s motto of making little ones stand out from the crowd, the unisex collection features bold, retro prints and patterns.
“We’re so excited to partner with Cribstar on this collection,” says Silvia Figini, chief operating officer, Sanrio. “We love their design aesthetic and the fun, playful unisex designs fit perfectly with Mr. Men Little Miss.”
There are two sets of designs gave launched with a Mr. Happy ‘Happy Days’ set and multi-character ‘Don’t Kill My Vibe’ designs. Each design has a matching jumpers, leggings and stand out tees.
"It was a dream come true to design a collection with the iconic Mr. Men Little Miss characters,” says Jadwiga Batatawala, director, Cribstar. “Together I think we have created a collection which really captures the fun spirit of Mr Men Little Miss but with a Cribstar twist."
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