August 17, 2022
Billionaire Boys Club, the streetwear brand founded by Pharrell Williams, announced its collaboration with the New York Yankees. As a part of the partnership, the two brands are releasing a special edition apparel collection on Aug. 22, with the support of Legends Hospitality.
The Billionaire Boys Club x Yankees special edition apparel line features co-branded apparel and accessories including a Stadium Satin Jacket, denim OG fitted hat, T-shirts, sweats and novelty items including a retro-inspired bobblehead, ceramic NYC bodega-style coffee cup and ceramic Yankees helmet bowl.
In celebration of the Billionaire Boys Club x Yankees collaboration, brand founder Pharrell Williams and his son Rocket are throwing out the ceremonial first pitch prior to the Yankees’ Subway Series game vs. the Mets on Monday, Aug. 22 at Yankee Stadium.
The collection will be available for purchase at BBC ICECREAM flagship store locations in New York City, Miami, London and Tokyo, in addition to the online store at bbcicecream.com. The collection may also be found at various locations in Yankee Stadium, including the main game-day Team Store on the 100 Level by home plate and year-round.
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