Sponsored By

YuMe Toys Reveals ‘Harry Potter’ Magical Capsules Series Two

The Wizarding World just got bigger with series two of the toys have been unveiled.

License Global

January 27, 2021

2 Min Read
yume (1).png

Global toy brand YuMe announced the second series of the collectible for Wizarding World fans - YuMe “Harry Potter” Magical Capsules.

Series two includes a glow-in-the-dark reveal and ten new Wizarding World characters. After a successful launch last summer, Series Two will be available from March in Europe. Fans will be able to unbox seven surprises within each Hogwarts crest-shaped Magical Capsule.

The capsule includes hidden clues, including a glow-in-the-dark Hogwarts House card and water reveal spell book. Each surprise will lead fans one step closer to discovering a character from the “Harry Potter” series, hidden within a secret chamber. 

“We thoroughly enjoy creating products that extend the sense of awe and wonder of the ‘Harry Potter’ films,” says Michael Kwan, chief executive officer, Maxx Marketing.  “Our ‘Harry Potter’ Magical Capsules offer fans the opportunity to collect, unbox and showcase the magic found inside of them. We had incredible success with Series 1, which generated over 28M organic TikTok views and hit the number 1 slot on Amazon lists in several markets. Following consumer research, we decided to add a glow-in-the-dark feature for Series 2, we’re sure fans will enjoy the magic of this”.

There are ten “Harry Potter” Magical Capsules to collect in series two, each with a new mystery three-inch figure, including Harry, Hermione, Ron, Albus Dumbledore, Minerva McGonagall and many more.  Each capsule includes: 

  • One Hogwarts Character;

  • One Glow-in-the-dark clue card;

  • One spell book;

  • One large accessory;

  • One wand;

  • Two surprise accessories; and

  • A rare and ultra-rare figure in Series 2 can also be discovered.

“Harry Potter” Magical Capsules are an extension to the successful line of Wizarding World products from YuMe in partnership with Warner Bros. Consumer Products, which also includes the award-winning YuMe “Harry Potter” Real Talking Sorting Hat.

YuMe’s Harry Potter Magical Capsules will be available at a selection of retailers in the U.K., Spain, France, Russia and across the Nordics from March.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like