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Smooshy Mushy Squeezes Out Deals Across North America, Europe

Olo Industries and RedwoodVentures have signed a score of licensing agreements in North America and Europe for the girls’ collectible line Smooshy Mushy.

License Global

May 17, 2018

1 Min Read

Evolution USA and Lisle Licensing, Smooshy Mushy’s licensing agents in North America and Europe, respectively, brokered the deals.

New partners include:

  • The Bentex Group of Companies (H.I.S. International, Dreamwave and Extreme Concepts) for apparel including t-shirts, swimwear and outerwear;

  • Handcraft Manufacturing for packaged and hanging underwear;

  • Fast Forward for bags, backpacks and lunch kits;

  • Concept One for headwear and cold weather accessories;

  • High Point Design for hosiery, tights and slipper socks;

  • Inkology for back-to-school supplies and stationery;

  • Horizon Group for arts, crafts and activities;

  • Spin Master and Cardinal for games and puzzles;

  • KIDdesigns for youth electronics;

  • Franco Manufacturing for bedding, beach, bath, accessories and room décor;

  • Fiesta Concession Corp for amusement plush and novelty;

  • BLMP for an online assortment of digital collectibles;

  • Radz II for novelty candy and confections.

Meanwhile, in Europe, DJ Murphy has signed on as the brand's magazine publisher in the U.K. and Eire. The company will announce additional publishing and apparel deals in Europe soon. 

Olo Industries and RedwoodVentures are also finalizing negations in North America for sleepwear, plush, health and beauty, hair accessories and publishing with unnamed partners.

“We have a very strong online community with our huge #SmooshySquad,” says Shelly Owen, founder and owner, Olo Industries. “The brand has really evolved into a fully dimensional kids global brand and we’re super excited to see the Smooshy Mushy story unfold across all of these categories.”

In addition to its brand licensing program, Olo Industries and RedwooodVentures have created a short-form animation in partnership with Wild Brain.

About the Author(s)

License Global

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