Semaphore Licensing, YouTube’s Trinity and Beyond Debut Toy Line

Bonkers Toys will produce the line.

License Global

July 25, 2020

1 Min Read

Sisters Trinity and Madison, the stars of Trinity and Beyond, have produced their first-ever toy line with Bonkers Toys. The collection of toys was designed to capture the essence of their YouTube channel and deepen the connection between stars Trinity and Madison with their fast-growing fan base.

“Our goal was to see Trinity and Beyond design a line that conveys the emotional connection the girls have established with their fans,” says Michael Bienstock, founder and chief executive officer, Semaphore Licensing Solutions. “Bonkers Toys is known for producing high-quality finished products that do just that, so this collaboration between America’s sweethearts and the leading new media toy maker was a natural.”

Available for purchase in August, their line will include buildable figures with interchangeable charms, dolls with hair play and jewelry surprise boxes. With more than 2.6 billion lifetime views and 5.53 million subscribers, Trinity and Beyond’s pranks, scavenger hunts and more are a hit with children between the ages of 3-8.

“We’re beyond excited about our new toy line,” says John Cummings, Trinity and Beyond. “Trinity and Madison cannot wait to walk down the toy isle and see their very own toys on the shelves of major retailers!”

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like