Evolution USA Tapped as 'Hairdorables’ Licensing Agent

Evolution USA has been appointed to manage the licensing program for Just Play’s collectible doll brand Hairdorables.

The agency will look to uncover deals in a variety of categories including apparel; accessories; stationery and back-to-school; social expression and party goods; arts and crafts; and health and beauty. Evolution will look for global partners in those categories that can help reach Hairdorables’ global fan base.

“The core toy line from Just Play is already a major success at key retailers throughout the world, with sales of over five million units in less than a year in over 30 countries,” says Travis J. Rutherford, founder and chief revenue officer, Evolution. “Noah and the rest of the Hairdorables squad are poised to take significant market share in the girls’ aisle on a global scale. We are excited to build a strategic and sustainable licensing and promotional program for the Hairdorables brand, with the full support of the entire team at Just Play.”

Hairdorables dolls targe girls ages 5-9. The brand was a leading small doll property in 2018 and was selected in 2019 as a Toy of The Year Finalist for Doll of the Year.