DHX Names 'Teletubbies' Master Toy

DHX Media has appointed Character Options as the global master toy partner for the new version of the TV series “Teletubbies.”

The deal was completed by DHX Brands, the company’s dedicated brand and consumer products arm.

Character Options will launch product at retail in the U.K. in 2016, with other territories to follow. Core categories will be plush, plastics and bath toys.

The new 60-episode series of “Teletubbies” has been commissioned by the U.K.’s CBeebies. It will feature the same beloved characters but will bring a refreshed, contemporary look to one of the world’s most well known preschool properties.

“‘Teletubbies’ is one of the most recognizable preschool brands globally, which we believe represents a remarkable consumer products opportunity,” says Peter Byrne, executive vice president, DHX Brands. “We’re very excited to be partnering with Character Options, who have an incredible track record in building and nurturing preschool brands for the long term.”