‘Angry Birds’ Adds Sambro and Smith & Brooks to Flock

Bulldog Licensing has brokered “Angry Birds” U.K. licensing deals for Sambro and Smith & Brooks.

The new agreements will see Sambro create puzzles and erasers based on the gaming brand. Smith & Brooks will develop apparel and accessories based on the property. Both partners join the previous collection of U.K. licensees, which include Silver Fox Collectibles, Whitehouse Leisure, Poetic Brands, Gemma International and Winning Moves.

“‘Angry Birds’ is one of those rare brands, originating from the apps world and going on to become a household name across a variety of media,” says Rob Corney, managing director, Bulldog Group. “It’s now instantly recognizable, and licensees across a wide range of sectors want to be involved. With hype surrounding the new film already building, I’m sure we’ll be announcing more deals very soon.”

“Angry Birds” has inked a slew of deals in recent months. Among the collection of partners includes Namco U.K. for an indoor golf park and Resolution Games for a virtual reality game.