Endemol Shine Brand Partnership Group and the American Girl doll brand, a subsidiary of Mattel, have launched a cross-promotion with the reality competition series "MasterChef Junior" and the upcoming DVD movie An American Girl: Grace Stirs Up Success.
The partnership kicked off Tuesday on a new episode of "MasterChef Junior" on Fox that introduced American Girl’s 2015 Girl of the Year and featured a sneak peek of the new film.
In the film, Thomas (played by Olivia Rodrigo) comes face to face with judge Joe Bastianich when she is a contestant on "MasterChef Junior." The movie was filmed on the "MasterChef" set and will be released on DVD from Universal Pictures Home Entertainment this summer.
The journey will continue online in Thomas' digital journal, where she will share behind-the-scenes stories of what it was like to be backstage and compete as a contestant on the show.
“'MasterChef Junior' is pleased to team up with American Girl, given the aspirational aspects of both of these strong brands,” says Vivi Zigler, president, Shine 360, and digital, Shine America. “We hope our collective fans will enjoy seeing the two crossover in such a unique way.”
Check out this sneak peek of the movie: