Studio Licensing has been appointed to represent Currently the No. 1 music brand for kids ages 5 to 12 in the U.S., Studio Licensing is planning to amp up the brand’s profile in Canada with a new consumer products program and marketing campaign.
The Canadian launch will lead with the release of “Kidz Bop 23” on Jan. 15. Following the new CD launch, the Kidz Bop Kids will make a range of appearances across the country and an extensive advertising campaign will appear on top kid and family networks.
The new Canadian consumer products program for the music brand will also launch in 2013.
“There’s no stopping Kidz Bop’s skyrocketing momentum,” says Robert Miller, president, Studio Licensing. “We’re really looking forward to growing the brand in Canada.”