September 2, 2020
Producers Bandicoot TV, production studio Argonon and ITV have announced a partnership with Caroline Mickler to bring consumer products to the U.K. market.
“The Masked Singer” is the most watched show on Saturday night television this year with an average of 5.3 million U.K. viewers and bowing out on a high of 6.4 million for this season’s finale. Due to its strong viewership in the region and globally, Bandicoot TV sees this as an ideal time to expand into consumer product licensing.
“We are delighted to be working with Caroline Mickler Ltd to extend The Masked Singer into creatively designed merchandise,” says Derek McLean, joint executive producer, Bandicoot TV. “The reaction to the first series of The Masked Singer has been phenomenal with over 8.4 million viewers tuning in to see Girls Aloud Nicola Roberts crowned the winner. Ahead of the second series, it’s the perfect timing to be expanding into consumer products.”
The deal sees the "The Masked Singer” joins brand like The Beatles, Apple Corps, Horrid Henry and the Norman Parkinson photography archive in the Caroline Mickler portfolio.
“This completely bonkers, unique and joyous family show has enormous appeal, and we are looking forward to working with retailers and manufacturers to create ranges of product that fulfil fans’ appetite for this dynamic show,” says Mickler.
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