ITV Unmasks Caroline Mickler to Rep ‘The Masked Singer’

Caroline Mickler has been appointed to grow its licensing program in the U.K.

License Global

September 2, 2020

1 Min Read

Producers Bandicoot TV, production studio Argonon and ITV have announced a partnership with Caroline Mickler to bring consumer products to the U.K. market. 

“The Masked Singer” is the most watched show on Saturday night television this year with an average of 5.3 million U.K. viewers and bowing out on a high of 6.4 million for this season’s finale. Due to its strong viewership in the region and globally, Bandicoot TV sees this as an ideal time to expand into consumer product licensing.

“We are delighted to be working with Caroline Mickler Ltd to extend The Masked Singer into creatively designed merchandise,” says Derek McLean, joint executive producer, Bandicoot TV. “The reaction to the first series of The Masked Singer has been phenomenal with over 8.4 million viewers tuning in to see Girls Aloud Nicola Roberts crowned the winner. Ahead of the second series, it’s the perfect timing to be expanding into consumer products.” 

The deal sees the "The Masked Singer” joins brand like The Beatles, Apple Corps, Horrid Henry and the Norman Parkinson photography archive in the Caroline Mickler portfolio. 

“This completely bonkers, unique and joyous family show has enormous appeal, and we are looking forward to working with retailers and manufacturers to create ranges of product that fulfil fans’ appetite for this dynamic show,” says Mickler. 

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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