September 17, 2020
Maurizio Distefano Licensing Agency has been appointed by Cyber Group Studios to strengthen the exposure of the “Gigantosaurus” IP and create new licensing opportunities in Italy.
“We truly believe in the strong potential of this series for the Italian territory,” says Maurizio Distefano, chief executive officer, Maurizio Distefano Advisory. “‘Gigantosaurus’ has already won the heart of all children and families globally, thanks to its themes and engaging stories. In each episode, preschoolers are jumping into a new epic adventure with our four dino friends that are on the look for ‘Gigantosaurus.’ With the licensing products soon available in Italy, children will be able to recreate these scenes at home with their friends and families.”
Buoyed by the series’ on-screen ratings success worldwide, a raft of licensing agreements have been signed with companies such as Clementoni for puzzles (EMEA), Dino Bikes for bicycles, Templar for books, Play Press for activities and coloring books for kiosks and Witor's for Easter eggs. All products will be available in Italy between the end of 2020 and next Easter 2021.
In addition, as part of a global launch, master toy licensee Jakks Pacific will sell a toy line this November in Italy. The master toy products are already distributed in the U.S., Latin America, Germany, Denmark and Belgium.
Already available globally and distributed by Bandai in Italy "Gigantosaurus: The Game" has been designed by Outright Games in collaboration with Cyber Group Studios and developed by Wildsphere Studios.
“‘Gigantosaurus’ is a great global and long-term upper preschool property,” says Bruno Danzel d’Aumont, international licensing and marketing vice president, Cyber Group Studios. “I am very confident that ‘Gigantosaurus’ will be successfully launched in Italy under Maurizio’s leadership by working with the major key players and major retailers. Maurizio Distefano has an impressive experience in the licensing business for many years and is recognized as such in the Italian market. It is a great pleasure to have Maurizio and his team on board and have them being our brand ambassador in Italy.”
Cyber Group Studios is exhibiting at Festival of Licensing, a month-long large-scale digital gathering that unites the global licensing industry to connect, learn, strike deals and do business on an international stage. The event takes place Oct. 6-29. Register for free now!
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