Shark Week Swipes Right with Tinder, More

Discovery will celebrate the 30th anniversary of its Shark Week television event with a slate of new marketing partnerships.

Tinder has paired with Discovery for Shark Week-branded dating profile cards that will be live in-app through July 29. The cards will feature different sharks and offer dating advice. The dating company has also teamed up with charitable donation platform Pledgeling to give three winners and their dates a chance at a shark diving trip to the Bahamas. Pledgeling is also integrating with the app to offer users the opportunity to donate to Shark Week’s non-profit partner Oceana.

Additional partners include:

MLB Network for a chance to win a trip to the 2018 MLB All-Star Game and an exclusive Shark Week prize pack;

Equinox for Shark Week-themed EQX swim classes, an advance screening and giveaways in the pool area at their Newport an South Bay locations from July 15-22, as well as Shark Week swim caps available July 17-18;

Lyft for a custom Shark Week experience and automatic entry to win a shark diving trip for 2 to the Bahamas;

Southwest for a Shark Week Fleet, five aircraft that will display custom artwork featuring images of sharks showcased in a Shark Week episode;

Live Love Polish for a second collection of thermally reactive nail polishes and vinyl’s inspired by sharks;

Great Clips for in-salon co-branded signage throughout July and a program that encourages customers to give to Oceana;

And Georgetown Cupcakes for the 2018 Shak Week dozen, a food offering available le at locations nationwide and online at  GeorgetownCupcake.com as well as in-store baking and frosting event with Chompie Jr. featuring a Shark-Week-themed cupcake installation live on the Cupcake Cam July 19.