New Balance, Kawhi Leonard Score Championship Line
New Balance has previewed an upcoming limited-edition line of apparel inspired by Toronto Raptors forward Kawhi Leonard’s historic NBA Finals run.
The new collection will include a MADE Exclusives 990 silhouette, a MADE Exclusives 997 silhouette and custom t-shirts decorated with an original signature tagline. New Balance’s drop will be accompanied by the debut of a new billboard campaign based in Toronto, Canada.
“New Balance Basketball has shared the same vision with Kawhi Leonard since the beginning,” says Patrick Cassidy, global director, consumer marketing, New Balance. “Game speaks for itself. His on-court performance and fearlessly independent mindset validates our position as a top global athletic brand.”
Leonard made waves earlier this month when he led the Raptors to a game six finals victory against the reigning champion Golden State Warriors. Along with the shoe deal, the NBA finals winning Raptors also received an art print following their victory.