The National Rugby League and tesa scribos have announced that all league derivative product will now be equipped with an Interactive Security Tag to ensure its authenticity and allow fans to get information about the product.
It will also directly link to league news and loyalty programs. The information will be able to be updated according to special events such as Boxing Days, the final stages, competitions or ticketing.
"By continuing to strengthen the protection of its brands through the expertise of tesa scribos, the National Rugby League will enter a new level in the development of its licensing program,” says Thibaut Chatelard, marketing and commercial director, National Rugby League “Through the use of interactive labels, we and our licensees benefit from a powerful solution, the track and trace, allowing to protect our products effectively against counterfeits. Moreover, this solution provides us with a new digital communication channel to interact directly with the end user.”
The tesa scribos solution was selected after a market consultation orchestrated by the sports marketing agency SPORTFIVE and led by Christophe Rousseau, the group's licensing company.