to develop a full merchandising program to maximize awareness around the event with branded consumer products.
As part of the collaboration, four new deals have been announced; Exod Studio will publish the official board game Winteracing, Sport à l’Affiche has designed eight posters, a Marchill Socks collection and Hop&Down will release a complete collection of underwear and fashion accessories.
These four new licensees have been added to the list of partners already committed to the World Ski Championship licensing program, including Head, Skimp, Boldoduc, La Gourde Francaise and Megafilms. More licensing deals will be announced for a total of 15 licensees.
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