adidas and Soul Cap Announce Partnership for Inclusive Swimming Caps

The adidas x Soul Cap partnership aims to promote greater diversity and inclusivity in the world of swimming.
License Global

September 29, 2022

Model wearing the adidas Soul Cap.
Model wearing the adidas Soul Cap.adidas

adidas

has announced its first swim cap made in partnership with London-based start-up Soul Cap. The collaboration follows the launch of adidas’ full-cover and inclusive sizing swimwear ranges last summer and forms part of the brand’s ongoing commitment to make water sports

more accessible

The adidas x Soul Cap swim cap is made from 100% silicone, which creates less snag on the hair ensuring a more comfortable fit. Built with extra space, it provides a snug fit and tight seal to keep hair dry and healthy through every type of swim.  

“We’re excited to collaborate with Soul Cap to jointly tackle one of swimming’s biggest barriers: accessibility,” says Celine Del Genes, global general manager, specialist sports, adidas. “We’re driven to make the water a more fun, inclusive and social space and this partnership is another step forward in making that ambition a reality for all.” 

“Partnering with adidas has given us a global platform to hold conversations around the barriers and lack of accessibility

to swimming,” says Michael Chapman and Toks Ahmed, co-founders, Soul Cap. “Through this collaboration, we hope to encourage more people to take up the sport and build confidence in the water so they too can experience the joys of swimming.

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