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IMG Kicks Off Rugby World Cup and Legends International Deal

Legends will operate 73 merchandise stores across the country as part of the deal.

License Global

August 3, 2019

1 Min Read

IMG has brokered a deal for the Rugby World Cup that will see Legends International become the official retail partner and operator for Rugby World Cup 2019.

Legends will operate 73 official merchandise stores across the country. All 12 host cities will have retail stores at the venues and in their respective fanzones.

The store operations are designed to empower fans to cheer for their favorite team with merchandise featuring all 20 participating unions, exclusive event memorabilia for men, women and children as well as a large range of official licensed products.

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IMGRugby World Cup

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License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

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