From retro-inspired toys, play sets and apparel from a wealth of brands and licenses including “Aliens,” “Red Dawn,” “Masters of the Universe,” “Teenage Mutant Ninja Turtles,” Iron Maiden, Garbage Pail Kids and Major League Baseball, to name a few, Flynn explains how to create a retail offering with a difference.
: What makes Super7 unique in terms of retail, licensing and manufacturing?
Flynn: As lifelong fans and collectors, we set out to create the things that we wanted to have that did not already exist. This can lead
How is this a market unique to Super7 right now, and how do you see the nostalgia market changing?
Super7 stands out as unique because we make the things that nobody else is going to make and we push ourselves to go the extra mile necessary to make them perfect. We started making products centered around properties from the 1970s and 1980s, because that's when we grew up. There are now new opportunities to explore both properties from the 1990s and later as well as some of the deeper cuts from our own generation.
Specializing in retro collectibles, how is your licensing model allowing you to reach more people through more properties?
There are a lot of people out there who grew up with different things than we did. Expanding the range of properties we license means we can share the nostalgic experience we have with “Star Wars” or “Masters of the Universe” with more people with different interests.
How is your relationship with your consumer changing in these difficult times? What are people looking for?
Right now, things are pretty weird for everyone, and what people seem to want is to relate directly about it. We are still talking to our customers about specific products we are making, but we are also talking directly via social media with people about how we make the products we make and how we are managing the difficult present scenario ourselves, through our Ask Super7 and Get Weird with Super7 campaigns… Mostly we are seeing people looking for ways to find some entertainment and normalcy in all of this, which has translated into a healthy online retail business for us.
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