June 26, 2021
Marvel Entertainment and Orbis Blockchain Technologies Limited, a digital collectibles company operating the “VeVe Digital Collectibles” app, announced a new collaboration to launch a global digital collectibles experience in the coming months.
For the first time, fans will be able to purchase and interact with official Marvel NFT digital collectibles, 3D statues and digital comic books through mixed reality on VeVe’s app platform.
“Since the beginning, collecting has always gone hand in hand with being a Marvel fan,” says Dan Buckley, president, Marvel Entertainment. “Like us, VeVe understands collecting is about the experience just as much as the product, and we look forward to extending that experience for our fans over the years to come.”
Through the “VeVe Digital Collectibles” app, fans can buy and collect a variety of Marvel NFTs; trade and hunt for rare and secret rare NFT comic books and collectibles; and display their collection through fully customizable virtual showrooms.
“Today, we’re seeing more fans than ever gravitate toward their screens,” says David Yu, co-founder, chief executive officer, VeVe. “Fans want to watch and post about their favorite characters, talk about them on social media, and find ways to interact with these characters however they can. The ‘VeVe Digital Collectibles’ app takes that idea of collecting to the next level by embodying that element of fun while also making the growing trend of NFT digital collectibles accessible for everyone.”
Users will be able to purchase Gems (VeVe’s in-app currency) with their credit card via in-app payments and will have the ability to cash out Gems. With Gems, users can buy official Marvel NFTs or buy and sell Marvel NFT collectibles with others in VeVe’s secondary marketplace.
“We saw the opportunity back in 2017 to create something new and exciting for collectors and embarked on a multi-year journey to bring VeVe to life,” says Dan Crothers, co-founder and chief operating officer, VeVe. “Our mindset as collectors was to imitate the physical world of collecting, which fans know and love, and offer this experience in an enhanced digital format that felt exciting, authentic and sustainable.”
VeVe’s mixed reality allows fans to interact with their collection and bring their favorite toys, statues and other collectibles to life. Fans will also be able to share their own curated collections of photos, videos and virtual showrooms with their friends and the fan community using the app’s features.
“Marvel has been exploring with VeVe how to make the Marvel digital collecting experience as special as the physical experience, and we are excited to finally be able to share this vision with our fans,” says Daniel Fink, vice president, business development and strategy, Marvel Entertainment. “Through VeVe’s platform, we hope to expand the limits of what Marvel fandom can be, starting with personal and interactive digital collectibles that, through NFTs, fans can truly collect, share and enjoy in a way that they have not been able to do before.”
More details about Marvel’s new digital collectibles coming to VeVe will be shared in the next few weeks. VeVe is available on iOS and Android.
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