Paramount Opens Online Merchandise Shop

An array of collectibles, apparel, Blu-rays and more are now available at the Paramount Store, operated by VIP Partnership.

At the Paramount Studio Store, fans will find items based on properties, including "Paranormal Activity," "Ferris Bueller's Day Off," "Mission: Impossible," "Old School," "Pretty in Pink," "Grease" and "The Godfather." Specific branded merchandise such as T-shirts, caps, mugs, mouse pads, collectible pins, DVDs and Blu-rays are available now. Additional product is expected to roll out in the coming months. The studio is also planning to develop fan clubs for select existing and upcoming movies.

"Our new online store makes Paramount-branded merchandise and home entertainment products available to consumers with speed and ease," says Michael Corcoran, president, consumer products and recreation, Paramount.

"We can now make difficult-to-find products available to fans while enhancing brand awareness for our properties, which benefits consumers, licensees and retailers."