Entertainment company Moonscoop and Archie Comics have brought new Indian and Irish co-production partners on board for the animated series “Sabrina: Secrets of a Teenage Witch” and signed a major broadcast deal with The Hub to air the series in the U.S.
The new series, which re-imagines the iconic teen character, will be co-produced by Moonscoop, Archie Comic Publications, DSK Group India, Laughing Lion in India and Telegael Teoranta.
The announcement comes on the eve of the 50th anniversary of Sabrina’s presence in Archie Comics. Sabrina, one of the most popular properties in Archie’s collection of characters and universes, has had a strong presence in visual media since the 1970s, and was the focus of a long-running ABC and The WB sitcom, which was followed by an equally-successful animated series on ABC.
The new Sabrina series brings a new look to the long-running character, and updates her with a more modern, teen-centric sensibility. Sabrina will face the trials and tribulations that all kids come across, while also dealing with monsters and the supernatural.
The series will star actress Ashley Tisdale in the title role, and is slated to premiere on The Hub in summer 2013.
“We have assembled a top-notch group of co-production partners for this new series and have now secured an ideal home for Sabrina on The Hub in the U.S.,” says Mike Young, chief executive officer, Moonscoop. “This is a brand-new version of a much-loved character, and we can promise a top-quality look and feel that captures the essence of the original illustrations and stories, while giving them fresh appeal for teen audiences.”