Sponsored By

'Masha and the Bear' Paws New Agents

Animaccord has signed multiple new agencies to represent its animated property “Masha and the Bear” across several territories in Europe.

License Global

March 22, 2019

1 Min Read

Lisans will build the licensing program for ‘Masha’ and handle brand distribution and promotion in Turkey. Nordic Licensing and publishing agency Ferly will represent the brand across the Nordics.

“We’re very excited to work with Animaccord on ‘Masha and the Bear,’” says Laura Nevanlinna, chief executive officer, Ferly. “We see fantastic potential with this story-driven, fun brand across categories. ‘Masha and the Bear’ is beautiful and has an incredibly rich story-world–it’s perfect for the Nordics.”

Animaccord has also partnered with Lisle Licensing for representation in the U.K.

Lisle will implement new partnership programs for the brand in available product categories and work on complex promotional opportunities and projects to increase brand engagement and awareness.

ELC Europe has been signed as an agent representing Eastern Europe, excluding Poland.

Maurizio Distefano Licensing, which helped introduce the property to Italy in 2014, will continue to serve as agent for Italy and Canton Ticino.

“I’m thrilled to continue working with Animaccord now in direct relationship to continue developing ‘Masha and the Bear’ CP business in Italy and ensure brand visibility for future generations,” says Maurizio Distefano, president and owner, Evolution of Licensing. “‘Masha and the Bear’ is such a powerful brand and a proven success story in my market.”

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like