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Firefly Adds ‘Booba’ to Licensing Portfolio

Firefly inks a deal to represent the 3D Sparrow animated property in North America.

License Global

June 21, 2019

1 Min Read

3D Sparrow has chosen Firefly Brand Management to be its North American licensing agent for the “Booba” animated series.

The children’s preschool series airs on Netflix, YouTube, Amazon and iTunes in U.S. markets. It follows the adventures of a little creature called Booba.

“We are delighted to be working with the 3D Sparrow team and ‘Booba,’” says Cynthia Modders, chief executive officer, Firefly Brand Management. “We love the sensational success this unique series has maintained and look forward to introducing ‘Booba’ to our licensing partners to share the many potential product possibilities offered by the unique and compelling brand of the ‘Booba’ character.”

Firefly introduced the new property to potential licensing partners at Licensing Expo 2019.

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Firefly Brand Management

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License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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