Turnowsky, Jay Franco Pair for Baby DécorTurnowsky, Jay Franco Pair for Baby Décor

The deal will allow Jay Franco to produce a new range of infant décor and nursery bedding featuring Turnowsky’s original designs across territories including the U. S., Canada and Europe.

Brand Squared Licensing, House of Turnowsky’s U.S. licensing agent, brokered the deal.

“This is a fantastic way to start the new year. We are delighted to have signed a deal with Jay Franco, an international market leader for licensed home furnishings and textiles,” says Kobi Tadmor, chief executive officer, House of Turnowsky. “I hope this is the start of a long and successful working relationship.”

“I am very happy to announce our new licensing partnership with Turnowsky as we go forward into 2019,” says Elisha Gordon, vice president, licensing, Jay Franco and Sons. “The product development has already begun and we look forward to the first range hitting the shelves. Distribution channels will include department stores, supermarkets and home and lifestyle stores in the agreed territories.”