Spanish fashion brand Mango is extending its range by launching a Mango Casa home collection.
The collection will be available on Mango’s website beginning in the second quarter of this year. It will also be available in 20 European markets, including Spain and they can be purchased in Mango stores through the use of tablets by store personnel.
“Our customers are asking us for products for their homes,” Toni Ruiz, chief executive officer, Mango told WWD. “They want the same comfort and style they look for in clothes to decorate the rooms of their homes. For this reason, for some months at Mango we have been working to launch this new line in order to respond to this demand and bring our Mediterranean style to the homes of our customers. This is an ambitious project we are excited to be developing and which has involved many of the professionals that form part of Mango.”
A broad range of products for the living room, bedroom, bathroom, kitchen and the dining room will be available. The capsule collection, focusing solely on textile products, will include bed linen and textiles for the bathroom and the kitchen, will be the initial launch.
In the second half of 2021, Mango expects to increase the home collection with glassware, crockery, bowls and cups. Mango described the aesthetic of the home collection as “clean and refined Mediterranean style, through a contemporary design that combines neutral colors.”
The entire line of textile products will be sustainable and 80 percent of the items will be produced locally, but will expand into non-European markets in the future.