April 6, 2018
Reckitt Benckiser's Air Wick brand has launched the new Familiar Favorites air freshener collection inspired by the scents of brands such as Snuggle, Cinnabon and Baby Magic.
"Scent has the power to evoke a unique sense of comfort when you surround yourself with fragrances you know and love," says Domenick Tiziano, senior brand manager, Reckitt Benckiser. "We're thrilled to be partnering with three of America's most recognizable and beloved brands for this new collection so consumers can enjoy the comforting scents they love at home anytime."
The Familiar Favorites Collection features the new scents Snuggle Fresh Linen, Cinnabon Classic Cinnamon Roll and Baby Magic Clean Baby available now as scented oils and Freshmatic automatic spray refills. Click here to read L!G’s early story about the Cinnabon air freshener line. LMCA engineered the deal between Reckitt Benckiser and The Sun Products Corp. for Sun’s Snuggle brand.
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