Sponsored By

Sanrio Characters Lace-Up Dr. Martens Collab

Cute Sanrio characters are showing off their punk side with a new Dr. Martens collaboration.

License Global

February 19, 2021

2 Min Read

This March, two alternative brands will collide once again. Last year’s Hello Kitty collaboration marked Dr. Martens’ joint 60th anniversary with Sanrio, and this season, they’re joining forces again for an all-new collection, spotlighting more characters from the Sanrio family: Bad Badtz-Maru, Kerokerokeroppi, My Melody and more.

Clashing colorful Hello Kitty and Friends graphics with tough Dr. Martens silhouettes, the collaboration includes a new take on the 1460 boot, enhanced with characters and a red bow graphic. The boots come with two sets of laces, red or white, and are detailed with a three-color puritan stitch in teal, yellow and pink and matching color pop eyelets. Yellow welt stitching and an AirWair heel loop mark them as Dr. Martens.

Also headlining is the Jadon boot, an amped-up evolution of their eight-eye silhouette, built on a stacked Quad platform sole. This Hello Kitty Jadon is fitted with colorful upper stitching, four different color eyelets and Sanrio motifs, as well as a side zip with a Hello Kitty red bow zip pull. They also come with two sets of laces and are tagged with yellow welt stitching and an AirWair heel loop.

Completing the adult collection is the original three-eye shoe, the 1461, detailed with a colorful all-over print with characters from the Hello Kitty and Friends family. The shoes have heart-shaped eyelets and a heart key chain and come with two sets of laces as well as reflecting Dr. Martens’ core DNA.

In the same print is a kids’ 1460 boot, printed all over with characters from the Hello Kitty and Friends family, and kitted out with a Hello Kitty bow on the zip and lace charm. Marked with yellow stitching and an AirWair heel loop, they come with heart-shaped eyelets and two matching pairs of laces in red and black.

The collection is set to launch in March.

Read more about:

Dr. MartensSanrio

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like