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January 25, 2024
FAMA Licensing has negotiated brand licensing contracts between major football clubs, Grêmio and Internacional, and the developers of the thematic Laghetto Sports Resorts.
According to FAMA, this is the football world’s largest licensing contract to date, excluding player contracts, naming rights and sponsorships.
The projected sales of these thematic resorts, expected to complete by 2027, is more than $385 million.
“I want to take my vision to the world of global brand licensing and show how projects of this magnitude are feasible when we work with focus, competence and the right team,” says Fabiano Veronezi, chief executive officer, Fama Licensing.
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