Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.
August 8, 2022
HelloFresh, a meal kit company, announced a new partnership with couple Neil Patrick Harris and David Burtka to promote cooking with meal kits. The partnership provides HelloFresh customers access to new recipes developed exclusively by Chef David Burtka.
“Whether we’re planning dinner for the twins or entertaining friends, HelloFresh has something for everyone, any night of the week, no matter how busy our schedules are,” says Burtka. “I’m excited to bring even more family-friendly, tasty recipes to their menu through this partnership.”
David Burtka, professional chef and cookbook author, worked exclusively with HelloFresh to develop a limited-time recipe series featuring dishes inspired by his cookbook “Life is a Party” and flavor profiles enjoyed by his family. Available now for HelloFresh customers to add to their orders through Sept. 4, the recipes with ingredients and step-by-step instructions are delivered right to customers’ doorsteps. Featured recipes include:
Cheesy Chicken & Bean Enchiladas with Tomato Rice, Pico de Gallo and Lime Crema
Herb-Roasted Chicken Legs with Brown Butter Veggies and Rice
Zesty Shrimp and Slaw Tacos with Creamy Guac, Salsa and Blue Corn Chips
Grilled Steak and Asparagus Salad with Farro, Mushrooms and Lemony Ricotta
“HelloFresh is designed to be the perfect solution for families like Neil and David’s, who don’t have a lot of time to prep but want to get the kids involved and put their own spin on classic recipes,” says Michelle Olson, culinary development manager, HelloFresh. “It was an honor to have Chef David Burtka in our kitchen to collaborate on these limited-edition recipes that incorporate his favorite flavors, family-friendly cooking techniques and inspiration from his own professional cooking experience.”
David Burtka’s limited-edition recipes are offered as part of HelloFresh's Premium Picks menu options.
Read more about:HelloFresh
License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.
Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.
Subscribe for updates directly into your inbox.
You May Also Like
Wyncor Appoints Sales ExecutivesFeb 21, 2024
Coty and Etro Embark on New License AgreementFeb 21, 2024
Pudgy Penguins Expands Toy Collection in WalmartFeb 21, 2024
Star Wars and Heroes & Villains Announce New ApparelFeb 21, 2024