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Discovery’s brand extension #MINDBLOWN will bring its STEM-based initiative to McDonald’s Happy Meals around the world this year.
March 5, 2019
The collaboration will debut Discovery #MINDBLOWN STEM robot toys. Additionally, the partnership includes an integration into McDonald’s McPlay and Happy Studio apps.
The promotion includes a lineup of 10 Discovery #MINDBLOWN STEM-centric toy robots, with each toy accompanied by a challenge gaming card, one included in every Happy Meal order at participating McDonald’s restaurants. Each Discovery #MINDBLOWN robot will have a unique function that helps teach kids about a particular science, technology, engineering or math principle in a fun, hands-on way. The Discovery #MINDBLOWN cards will feature extended play challenges, lessons and information related to the STEM principle of each toy, such as light, sound, coding and space. The collaboration will extend to fun games and activities on the Happy Studio and McPlay apps that allow kids to interact with their Discovery Robot characters.
The global collaboration with McDonald’s will launch this month in select markets and will continue to roll out through 2020. The promotion will be released in participating McDonald’s restaurants in more than 80 markets.
“Discovery and McDonald’s collaboration reflects our ongoing commitment to kids and families and allows our two companies to work together on new ways to encourage an interest in STEM, or build on one that’s already blooming,” says Carolann Dunn, vice president, consumer products licensing, Discovery. “We are proud of this collaboration and believe it will help make learning fun for kids while bringing families closer together through meaningful play experiences.”
“We are always looking to bring fun, engaging experiences, as well as balanced meal options, to our Happy Meal customers around the world,” says Amy Murray, senior director, global family marketing, McDonald's. “Our hope is that this meaningful promotion with Discovery empowers hands-on learning and acts as a catalyst to introduce or foster an interest in STEM all while spending truly together family moments at McDonald’s.”
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