Jack Daniel’s Rides into Motorcycles

Collaboration will further reinforce the whiskey brand’s ‘Bottles and Throttles Don’t Mix’ campaign.

Jack Daniel Distillery and Indian Motorcycle have joined forces to create a second limited edition Jack Daniel’s-branded motorcycle.

The Limited Edition Jack Daniel’s Indian Chieftain marks the second year the two brands have teamed up and features a host of custom details such as inspired paint, logos, badging, saddlebags, a special horn cover badge and more.

Additionally, the bike also carries an inscription of the brand’s “Bottles and Throttles Don’t Mix” mantra to remind riders not to drink and drive.

"The response to last year's collaboration was nothing short of spectacular, and we're extremely proud to carry this partnership forward in 2017 to further reinforce our 'Bottles and Throttles Don't Mix' campaign," says Dave Stang, director, events and sponsorships, Jack Daniel's. "Both Jack Daniel's and Indian Motorcycle were born from a singular vision, powered by a relentless sense of ambition to bring a dream to life, and that's ultimately what this Limited Edition Jack Daniel's Indian Chieftain represents."

Only 100 motorcycles will be produced and sold on a first-come, first-served basis, beginning today.