The new bio ice creams will be available in late April and draw from the ethos of "Maya the Bee" of respecting the environment, taking care of nature, freedom, and biodiversity.
"The adventures of 'Maya the Bee' bring joy to successive generations," says Przemyslaw Rogowski, chief executive officer, Cools Group. "I remember the cartoons from my youth. We are very much looking forward to working with Studio 100 and Planeta Junior and I am convinced that together we will create an excellent product."
"We are thankful for the trust Cools Group places in us and Maya to be the first-ever license signed for their delicious Bio ice cream," says Joachim Knödler, head, Licensing, Studio 100 Media. "We cannot wait for the first warm days and summer to be here, to bring this amazing product to kids and their families."
Planeta Junior holds the licensing and broadcasting rights to the "Maya the Bee" brand in Iberia, Italy, Greece and licensing rights in the CEE as agents for Studio 100.