Hipcamp Partners with Celebrity Outdoor Chef Kena Peay for a Limited-Edition S'mores Kit

The fruity, bitter, boredom-inspired s’more is available nationwide.
License Global

September 3, 2021

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Hipcamp

, provider of outdoor stays, has announced the launch of its limited-edition Taste of Summer 2021 S'mores Kit, created in partnership with chef  

Kena Peay

. Hipcamp surveyed Americans to ask how they’d describe the way their summer tasted, then collaborated with Peay to create a recipe based on the top three answers: fruity, boring and bitter.  

Peay incorporated bittersweet chocolate squares, raspberry-infused marshmallows and sweet and tart flavor from raspberry jam. For the s’mores base, there’s a choice of vanilla wafers, chocolate graham crackers or graham crackers.   

"We wanted to provide a unique treat to elevate campers' next outdoor experience," says Jessie Lucci, U.S. general manager, Hipcamp. "There's just no better treat than s'mores, and no better partner than Kena to bring a special twist to America's favorite camping food. Kena's delicious concept reflects both our collective experience of summer and provides an optimistic twist: there's still time left to get outside,

enjoy the season, and build some special memories with your friends and family." 

"Hipcamp is, on so many levels, changing people's relationship to the outdoors by making it more safe, easy and fun," says Peay. "This collaboration has been a joy and I couldn't ask for a better partner to help spread my own passion for outdoor camping, cooking and living." 

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