License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Hipcamp Partners with Celebrity Outdoor Chef Kena Peay for a Limited-Edition S'mores Kit

Smores (1).png
The fruity, bitter, boredom-inspired s’more is available nationwide.

Hipcamp, provider of outdoor stays, has announced the launch of its limited-edition Taste of Summer 2021 S'mores Kit, created in partnership with chef  Kena Peay. Hipcamp surveyed Americans to ask how they’d describe the way their summer tasted, then collaborated with Peay to create a recipe based on the top three answers: fruity, boring and bitter.  

Peay incorporated bittersweet chocolate squares, raspberry-infused marshmallows and sweet and tart flavor from raspberry jam. For the s’mores base, there’s a choice of vanilla wafers, chocolate graham crackers or graham crackers.   

"We wanted to provide a unique treat to elevate campers' next outdoor experience," says Jessie Lucci, U.S. general manager, Hipcamp. "There's just no better treat than s'mores, and no better partner than Kena to bring a special twist to America's favorite camping food. Kena's delicious concept reflects both our collective experience of summer and provides an optimistic twist: there's still time left to get outside, enjoy the season, and build some special memories with your friends and family." 

"Hipcamp is, on so many levels, changing people's relationship to the outdoors by making it more safe, easy and fun," says Peay. "This collaboration has been a joy and I couldn't ask for a better partner to help spread my own passion for outdoor camping, cooking and living." 

Hide comments
account-default-image

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish