IOC to Launch the Olympic Shop

​​The launch of the Shop comes as Paris 2024 marks its 1,000-day countdown to the opening of the next Summer Games.

License Global

October 28, 2021

2 Min Read

The International Olympic Committee (IOC) has announced the launch of a unified online Olympic shop developed in collaboration with Fanatics. Through the Olympic Shop, fans will be able to purchase official Olympic and Paralympic Games merchandise produced by licensees and suppliers appointed by the IOC and the Organizing Committees of the upcoming Games editions, Paris 2024, Milano Cortina 2026 and LA28. 

“This is an exciting launch for us, as fans from an increasing number of territories will be able to purchase official Olympic merchandising and connect with the magic of the Olympic Games ahead of each edition,” says Timo Lumme, television and marketing services managing director, IOC. “We are looking forward to collaborating on this new shop with the Organizing Committees of Paris 2024, Milano Cortina 2026 and LA28 to engage with a broader fanbase and offer collectibles and goods that convey the values of the Olympic Movement, in line with the IOC Global Licensing Strategy.” 

The Olympic Shop is divided into three Olympic core licensing collections: 

  • The Olympic and Paralympic Games Collection celebrates each upcoming Olympic and Paralympic Games and includes branded products such as accessories, fan gear and apparel. Products from Paris 2024 are available now, with Milano Cortina 2026 and LA28 collections coming soon. 

  • The Olympic Heritage Collection offers products featuring art and design elements from previous Games editions, such as apparel, mascots and souvenirs of past Olympic Games. 

  • The Olympic Collection targets a young, active audience through unique branded products exclusively available online and at The Olympic Museum Shop in Lausanne, Switzerland, such as toys and games, bags, stationery items and sports equipment. 

The collections are currently available in the U.S., Mexico and Europe, including France, the U.K. and Switzerland, and will expand by summer 2022, with exclusive product launches along the way.   

The Olympic Shop complements the Olympic store on Tmall, developed in collaboration with Worldwide Olympic and Paralympic Partner Alibaba and remains the official platform for Chinese fans to purchase licensed Olympic and Paralympic products. 

"The Official Olympic Shop is a new and unique way to share the dynamism of the Games with as many people as possible, starting from today, 1,000 days before the Opening Ceremony of the Paris 2024 Games,” says Edouard Bardon, licensing managing director, Paris 2024. “Over the next three years, Paris 2024 will unveil more than 10,000 licensed products accessible to everyone. The first products are already available on the online shop, and we will gradually offer new products as we go along in order to satisfy all desires and all audiences until 2024!” 

In the future, limited-edition collections from Olympic and Paralympic teams will be available to provide fans with the opportunity to support and celebrate the Olympic and Paralympic athletes participating in upcoming Games. 

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License Global

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