Kevin Wills will be based in Authentic’s NYC office.

License Global

July 14, 2023

1 Min Read
Kevin Wills.
Kevin Wills.Authentic

Global brand development, entertainment and marketing platform, Authentic Brands Group (Authentic), has announced the appointment of Kevin Wills as chief financial officer.  

In his new role, Wills partners with Authentic’s executive leadership team to drive sustainable, long-term value through financial strategy and performance. He is based in the company’s New York headquarters and reports directly to Jamie Salter, founder, chairman, chief executive officer, Authentic.  

“Kevin brings a strong track record of guiding strong financial growth across a broad range of public and private companies,” says Salter. “His diverse experience makes him uniquely qualified to support Authentic’s expansion and accelerate our brand-building playbook worldwide.” 

Wills has nearly two decades of experience in financial leadership across the fashion, retail and consulting sectors. He most recently served as chief financial officer and executive committee member at Pilot Company, one of North America’s largest operators of travel centers operating under the Pilot and Flying J brands. Before Pilot, Wills held the role of chief financial officer at some of the world’s most recognized luxury and retail companies, including Tapestry, parent to Coach, Kate Spade and Stuart Weitzman and Saks, where he served in various financial leadership positions over 16 years. In addition, Wills was managing director and chief financial officer at global consulting firm, AlixPartners. 

“Authentic’s track record of growth is outstanding,” says Wills. “The company has a robust market position and strong foundation to support its strategic development. I am excited about the vast global opportunities that lie ahead and look forward to collaborating with Jamie, the executive team and the entire finance department to optimize value and benefits for all shareholders.” 

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like