Authentic Brands Group Announces Chief Financial Officer

Kevin Wills will be based in Authentic’s NYC office.

License Global

July 14, 2023

Kevin Wills.Authentic

Global brand development, entertainment and marketing platform,

Authentic Brands Group

(Authentic), has announced the appointment of Kevin Wills as chief financial officer.

In his new role, Wills partners with Authentic’s executive leadership team to drive sustainable, long-term value through financial strategy and performance. He is based in the company’s New York headquarters and reports directly to Jamie Salter, founder, chairman, chief executive officer, Authentic. 

“Kevin brings a strong track record of guiding strong financial growth across a broad range of public and private companies,” says Salter. “His diverse experience makes him uniquely qualified to support Authentic’s expansion and accelerate our brand-building playbook worldwide.”

Wills has nearly two decades of experience in financial leadership across the fashion, retail and consulting sectors. He most recently served as chief financial officer and executive committee member at Pilot Company, one of North America’s largest

operators of travel centers operating under the Pilot and Flying J brands. Before Pilot, Wills held the role of chief financial officer at some of the world’s most recognized luxury and retail companies, including Tapestry, parent to Coach, Kate Spade and Stuart Weitzman and Saks, where he served in various financial leadership positions over 16 years. In addition, Wills was managing director and chief financial officer at global consulting firm, AlixPartners.

“Authentic’s track record of growth is outstanding,” says Wills. “The company has a robust market position and strong foundation to support its strategic development. I am excited about the vast global opportunities that lie ahead and look forward to collaborating with Jamie, the executive team and the entire finance department to optimize value and benefits for all shareholders.”