eOne Names Head of U.K. Licensing

Entertainment One has appointed Katie Rollings to serve as head of U.K. licensing for eOne Family and eOne Licensing.

In her new position, Rollings will be responsible for all commercial activity for the company’s licensed properties in the U.K. including licensing, brand strategy, retail sales and retail marketing. She will also manage the firm’s key alliances with U.K. licensees and retailers, identify new licensing opportunities and retail channels in addition to developing brand strategies and retail marketing initiatives, among other responsibilities.

Prior to joining eOne, Rollings held brand management positions at Fremantle Media, where she led the global brand strategy for “Kate & Mim Mim,” and at Ludurom, where she managed the U.K. consumer products program for “Chugginton.” She has also held a number of senior roles at HIT Entertainment and BBC Worldwide.

“Rollings is a highly respected industry veteran with a strong track record of driving commerical success for some of the U.K.’s biggest preschool brands,” says Andre Carley, head, global licensing, eOne. “Her passion, expertise and creativity will help us both take ‘Peppa Pig’ to even greater heights here in the U.K. and oversee the launch and build of the much anticipated ‘PJ Masks’ U.K. licensing program. We look forward to welcoming her to the team.”