Aardman Reveals Slate of Licensing PlansAardman Reveals Slate of Licensing Plans
Aardman has plenty of licensing deals in the works.
October 6, 2020
Aardman has continued to deliver through lockdown both in terms of international licensing business and content deals, ensuring that audiences around the world continue to enjoy Aardman’s characters, but also in adapting production protocols to keep the studio operational. Now, Aardman is moving forward as an exhibitor at Festival of Licensing to broaden their reach.
Aardman is exhibiting at Festival of Licensing, the month-long virtual celebration of the global licensing industry, which takes place online Oct. 6-29. It’s free to register and attend via www.festivaloflicensing.com.
For the “Shaun the Sheep” brand, the new season rolls out in further markets having enjoyed a strong launch on Netflix. A brand-new half hour special goes into production for Christmas 2021, and with a growing portfolio of attractions and live experiences around the world, Shaun’s adventures are continually reaching a whole new generation of international fans.
Brand teams continue to focus on licensing programs for “Shaun the Sheep,” celebrating 25 years since the character’s first screen appearance, and for “Wallace & Gromit,” classic characters now embarking on a whole new tech-driven interactive story in this fall’s “The Big Fix Up.” Pre-school favorite “Timmy Time” and Aardman’s original clay hero “Morph,” who returns with a brand new longer format production for Sky Kids, as well as “The Epic Adventures of Morph” later this year.
Recent and renewing partners including Vivid and Aurora (toy); Anthem and Ladybird Education (publishing), Fila and Truffleshuffle (apparel), Funko and Moonpig (gift), Vice Press and Pin Box Limited (art & collectibles), Yeo Valley and Dean’s of Huntley (food & beverage) and Playpress models (craft).
As Aardman ramp up on a large-scale feature film production for the much-anticipated “Chicken Run” sequel, the studio is also continuing to diversify its portfolio with distinctive new IP “Robin Robin” in production and a full content slate in development which showcases stopframe, CGI, mixed-media and games for future audiences to look forward to.
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