Zodiak Sends 150 More Hours to Middle East

Zodiak Kids has secured a new agreement with MBC3, part of the MBC Group, for an additional 150 hours of kids' programming.

The deal includes a number of shows from Zodiak Media’s French-based studio, Marathon Media, including "Officially Amazing" (26 x 30), "Extreme Football" (39 x 26), "Totally Spies" (156 x 26), "The Amazing Spiez" (52 x 26’), Totally Spies–The Movie (1 x 75) and "Martin Mystery" (62 x 26), which will appear on MBC3 in English and Arabic throughout the Middle East and North Africa.

The agreement follows a previous announcement that MBC3 would act as broadcaster and licensing agent for the preschool brand "Tickety Toc" in the region.

“We are delighted to have inked another agreement with MBC3, which will encompass even more programming from our kids’ catalog," says Karen Vermeulen, senior vice president, global sales and co-production, Zodiak Kids. "This is the third deal we’ve concluded in the Middle East this year and underlines the strategic importance of the territory as we continue to grow the Zodiak Kids business.”