Xilam Names ‘Oggy’ Master Toy

Lansay will create and distribute a series of toys and games based on the animated series.

French animation company Xilam has tapped Lansay to serve as the master toy partner for its flagship property “Oggy & the Cockroaches.”

Under the terms of the partnership, Lansay produce and distribute a series of traditional plush, electronic plush, 3D plastic figurines, board games and cards games throughout France.

“We’re thrilled to be working with Lansay. They are a leader in children’s licensing and the ideal partner to launch a collection of toys for ‘Oggy & the Cockroaches’’ fans,” says Marie-Laure Marchand, senior vice president, global licensing, Xilam. “‘Oggy & the Cockroaches’ is a well-known and successful brand in France and across many territories globally, and we believe this represents a remarkable consumer products opportunity.”

Lansay’s initial “Oggy” toy line is slated to roll out in French retailers during the first quarter of 2018, following the re-launch of the series by Gulli in France.