April 6, 2018
Pretty Ugly and Warner Bros. Consumer Products are planning a co-branded collaboration for a plush crossover featuring The Wizard of Oz and Uglydoll.
Gund, a division of Enesco, will create the range of collectible, co-branded plush that includes Moxy as Dorothy, Wage as Tin Man, Babo as Cowardly Lion, Jeero as Scarecrow, and Ox as the Wicked Witch of the West.
"Coming off our successful launch of Uglydoll x DC Comics Super Heroes figures and plush, we're excited to expand our partnership to mix classic and cool with the all-new Uglydoll The Wizard of Oz collection," says Karen McTier, executive vice president, domestic licensing and worldwide marketing, WBCP.
The series of plush dolls are being previewed this week at Licensing Expo in Las Vegas, Nev., and will launch at retail in early fall.
"Uglydoll is honored to collaborate with such an iconic brand during its 75th anniversary celebration,” says Drew Matilsky, managing partner, Pretty Ugly. “The Wizard of Oz has been a family favorite of ours for years."
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