'Bush Baby World' Secures Three U.K. Licensees

Brands with Influence deals for branded novelty books, stationery, bags and more to further expand the children’s brand.

EUROPE–Brands with Influence has signed on three new licensees to develop a variety of new products for the U.K. market inspired by its kids’ series “Bush Baby World.”

Alligator Publishing has been tapped to create and publish a range of novelty coloring, sticker and activity books. Meanwhile, Blueprint Collections will develop a line of stationary and a variety of bags.

Finally, Immediate Media will produce storyline pages under their ToyBox title.

“To have Alligator, Blueprint and Immediate join the ‘Bush Baby World’ licensing program is terrific and a testament to the growing strength and awareness of the brand,” says Dom Wheeler, director, Brands with Influence. “We are working closely with all licensees in developing their ranges and content, ensuring we reflect the brand’s identity, values, and humor. We know, through continued strong toy sales and online viewing, children have bought into the brand, and we’re delighted that we’ll be able to add to their enjoyment with these new products and content being available next year.”

The new “Bush Baby World” products are slated to hit U.K. shelves in 2018.